Terme di Amaro is a natural skincare brand inspired by the therapeutic thermal waters of Santo Amaro da Imperatriz, a Brazilian region renowned for its healing spas. Handmade facial bars combine ingredients such as aloe vera and mineral-rich thermal water to promote skin health through nature.

Rooted in the aesthetics of vintage medical labels and historic hospitality, the visual identity blends ornamental typography with a soft, nostalgic color palette. Shades of green emphasize the products' natural origin, while lilac evokes healing and imagination, blue conveys purity and trust, and warm cream adds a sense of comfort. The region's iconic spa hotel serves as one of the brand's central visual symbols, reinforcing its connection to local heritage and well-being.